Disney+ Launches Top 10 List of Movies, TV Shows

Nearly five years after Netflix first bowed its Top 10 lists worldwide, Disney+ is following suit.

Disney’s flagship streaming service on Wednesday launched “Top 10 Today,” a daily list showcasing popular movies and series on the platform. The goal — as it has been with Netflix, which pioneered the feature — is to drive engagement on Disney+ and give subscribers another way to find a new title to stream.

Disney+’s Top 10 Today list will vary for individual subscriber, depending on various factors. Those include the user profile’s content rating, subscription plan (for example, subscribers of the Disney+/Hulu bundle will see titles from both services) and location (the list is different for each country as title availability varies by market). At launch, the Disney+ Top 10 Today list will not be available to Junior Mode (i.e. kids) profiles.

Disney says the Disney+ Top 10 Today is not simply a ranking of the “most watched” titles in a given territory. Rather, the list “takes several factors into account, including total views at the episode and movie level within a day and the growing popularity of new titles released during that time frame.” That’s different from viewership information Disney+ periodically releases for popular shows and movies, calculated based on total subscriber stream time divided by runtime. (Netflix’s Top 10 lists are based on views, which is the number of hours viewed divided by total runtime.)

Unlike the top 10 lists on Netflix and Warner Bros. Discovery’s Max, the Disney+ version lumps TV shows and movies together. That’s the same approach that Disney-owned Hulu took when it launched its top 15 ranking in September 2023. As with the new Disney+ Top 10 Today, the Hulu daily lists aren’t straight “most viewed” rankings because they account for newly added titles that are “trending” on any given day.

In the U.S., these are the top 10 titles for Disney+/Hulu bundle customers are on Oct. 30: